Objective
Design assets for a new line of organic skincare, Drifter Organics, under the art direction of founder Micaela Hoo. The deliverables include a logo, postcards that would be received by the customer alongside their order, business cards, labels for 4 oz and 1.5 oz containers, and an ebook with over 100 pages of content.
Solution
Through a minimal, modern approach combined with splashes of femininity and hand-drawn elements, the designs tap into the handmade, “no-nonsense,” organic features of the product while also reflecting the young, female target audience.
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