Gear Pup

Objective
Develop a set of seven themed items, each packaged in a different way.
Solution
Working off the concept of a kit for first-time puppy owners, various packages were designed for items such as a collar, leash, toy balls, shampoo, dog bowls, treats, and pick-up bags. A light-hearted design theme was developed for the kit, including an illustrated dog mascot who appears across the packages, with a modernized 1950s theme to play off the “happy family” audience.  
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