Mental Note

Objective
Design a brand identity for a fictional record label including a name, logo, letterhead, envelope, business cards, and vehicle design.
Solution
Mental Note is a punk/underground rock label based in Chicago that has adopted the modern convenience of the new millennium but haven’t given up the DIY values they were founded on in 1978, working closely together with artists to create original material out of blood, sweat, and tears. From this description, a logo and brand identity style was created to reflect both the punk and DIY aspects of their values featuring a spray painted accent and hand-drawn rough edges. 
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