Wunder Chips

Objective
Create a new brand identity for any local business with deliverables including a logo, business card, stationery, website, and other related branding material.
Solution
While searching locally on Kickstarter, Wunder Chips was found. Wunder Chips creates flavored chips made from various vegetables including squash, tomatoes, carrots, bell peppers, and yams, all of which are dehydrated rather than fried or baked to preserve nutrients. In the identity, that local, fresh, crisp, healthy value would be preserved with a logo that shows off the “straight from the ground and sliced up” freshness in a playful organic shape as well as a subtle canvas texture and bright colors that reflect “fresh and tasty.” From these elements, a stationery set was created along with packaging, point of purchase, and truck designs.
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