Objective
Design assets for a new line of organic skincare, Drifter Organics, under the art direction of founder Micaela Hoo. The deliverables include a logo, postcards that would be received by the customer alongside their order, business cards, labels for 4 oz and 1.5 oz containers, and an ebook with over 100 pages of content.
Design assets for a new line of organic skincare, Drifter Organics, under the art direction of founder Micaela Hoo. The deliverables include a logo, postcards that would be received by the customer alongside their order, business cards, labels for 4 oz and 1.5 oz containers, and an ebook with over 100 pages of content.
Solution
Through a minimal, modern approach combined with splashes of femininity and hand-drawn elements, the designs tap into the handmade, “no-nonsense,” organic features of the product while also reflecting the young, female target audience.
Through a minimal, modern approach combined with splashes of femininity and hand-drawn elements, the designs tap into the handmade, “no-nonsense,” organic features of the product while also reflecting the young, female target audience.
Select pages from the ebook, including essential oils chart and skincare infographic.
Various pages and spreads from the ebook.
Postcards included with customer order.
Postcard included with customer order.
Label design for glass jar.
Label design for small tin.
