Objective
Design assets for a new line of organic skincare, Drifter Organics, under the art direction of founder Micaela Hoo. The deliverables include a logo, postcards that would be received by the customer alongside their order, business cards, labels for 4 oz and 1.5 oz containers, and an ebook with over 100 pages of content.
Design assets for a new line of organic skincare, Drifter Organics, under the art direction of founder Micaela Hoo. The deliverables include a logo, postcards that would be received by the customer alongside their order, business cards, labels for 4 oz and 1.5 oz containers, and an ebook with over 100 pages of content.
Solution
Through a minimal, modern approach combined with splashes of femininity and hand-drawn elements, the designs tap into the handmade, “no-nonsense,” organic features of the product while also reflecting the young, female target audience.
Through a minimal, modern approach combined with splashes of femininity and hand-drawn elements, the designs tap into the handmade, “no-nonsense,” organic features of the product while also reflecting the young, female target audience.
![](https://cdn.myportfolio.com/5d10ff532312987b533d2e4b561fdb7b/479038f1738afb43a45fd1de_rw_1920.jpg?h=9caa05de62f15003fb7f530b58a6a087)
![](https://cdn.myportfolio.com/5d10ff532312987b533d2e4b561fdb7b/fbf213813f7d753c8dd6fd47_rw_1200.jpg?h=03ef4f0951e165c5852e0da78e36e206)
![](https://cdn.myportfolio.com/5d10ff532312987b533d2e4b561fdb7b/70ff40e3267efce815eaea3b_rw_1200.jpg?h=2cba4b53446000e371ad49df12a9094c)
![](https://cdn.myportfolio.com/5d10ff532312987b533d2e4b561fdb7b/f1879f2ef74659312fac73c8_rw_1920.jpg?h=384dced3261d629e73aa6454e0af6c26)